also published to LinkedIn March 29, 2025
Regulatory documents are not just technical records—they are tools for decision-making. But too often, these documents are burdened with unnecessary details, redundant explanations, and background that buries the point. Lean writing clears that clutter. In regulatory writing, every word should do work. Lean writing prioritizes clarity, brevity, and logic. This approach to writing strips away “filler,” flattens convoluted phrasing, and sharpens the path from “So what?” to the answer and then to the supporting details. Lean writing improves comprehension, speeds review, and supports more confident decisions across protocols, study reports, briefing books, and submission summaries. Where Does Noise Come From? Noise creeps in through:
The result? A longer document that unfortunately communicates less. Why Noise Hurts: Cognitive Load in Regulatory Review Noise increases cognitive load, the mental effort required to process information. Regulatory readers often need to make high-stakes decisions within very short time periods. When documents are packed with extraneous detail, the regulatory reader is routinely forced to:
These obstacles drain attention and slow review. In contrast, lean writing is intended to reduce cognitive friction. The lean writing style respects the reader’s mental bandwidth with the goal to accelerate reader insight. The ability to get to the "So what?" How Lean Writing Helps Lean writing addresses cognitive load by making the structure of meaning visible. Regulatory readers need to quickly see what matters: design rationale, data integrity, safety profile, benefit-risk conclusions. When writing gets in the way of that mission, efficiency—and sometimes trust—suffers. Examples of lean writing strategies:
Before and After—A Lean Writing Example from My Book: Writing for the Biopharmaceutical Regulatory Reader Before: “It should be noted that the trial, which was conducted at 20 sites across multiple regions, was designed in a manner that would enable the evaluation of both the safety and the efficacy of the investigational product in a population that was considered to be representative of the target treatment group.” After: “The trial was designed to evaluate safety and efficacy in a representative population across 20 sites.” Lean writing makes the message clear and reading fast and actionable. Writing Is a Regulatory Efficiency Tool Streamlining your writing improves not only readability, but also document quality. Lean writing sharpens the argument, exposes gaps earlier to the authoring team, and helps regulatory readers stay focused on what matters most. In short: lean writing supports regulatory success. Here, I define success as a marked reduction in RFIs and protracted effort to give the regulatory reader the “So what?” Want to go deeper? My book, Writing for the Biopharmaceutical Regulatory Reader, shares practical strategies to improve clarity, logic, and usability in regulatory documents. Get the book here https://www.mcculleycuppan.com/books.html Want to improve your team’s writing? I help biopharma teams improve the communication quality of their protocols, briefing books, clinical summaries, and study reports to improve clarity and enhance the regulatory review process. Message me if you’d like to talk about training or document development support.
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AuthorGregory Cuppan is the Managing Principal of McCulley/Cuppan Inc., a group he co-founded. Mr. Cuppan has spent 30+ years working in the life sciences with 20+ years providing consulting and training services to pharmaceutical and medical device companies and other life science enterprises. Archives
April 2025
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