The McCulley/Cuppan Document Standards© form the backbone of all the work we do, from training sessions to document assessments. Though our consultants have a more explicit list of criteria for each standard, the descriptions below provide insight into our view on what makes a quality document.
- Clear purpose drives the document at all levels, stating what it intends to accomplish, then achieving it.
- Strong logic carries the reader from the goal of the work through results to conclusions, while providing support for decisions, interpretations, and positions.
- Sufficient context helps the reader place the document and the issues it addresses within current knowledge.
- Adequate content addresses all issues with clear messages as to the company interpretation and is complete, relevant, accurate, and precise.
- Strong organization places main messages, issues, and conclusions at the beginning of the document and at the beginning of major sections, with paragraphs beginning with the main point of the paragraph or section, while helping the reader to find information.
- Effective presentation emphasizes a readable format and well-designed visual displays.
- Good language reflects a strong professional style that is clear and correct and supports efficient reading and proper understanding.